“For today’s ‘Book Corner’, we would love to recommend “Predictably Irrational” By Dan Ariely.

Dan Ariely, is a behavioral economics professor at MIT. While economics seem boring to some, this book is anything but that. Dan Ariely, writes a humorous fun book about what drives us to make the decisions we do.  This book is nothing less than pure genius and relates to our everyday living.

Here is a snippet review from Publisher’s Weekly:

” Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality.”

My personal favorite chapter is the first one. Here Dan Ariely explains to us the power of relativity. He shows us, how simple marketing and displaying signs in shops can change our whole perspective on how we choose to buy. One great aspect of his book is that he backs it all up with experiments he did with his classes at MIT.

This book is not a hard economics book. If it was it wouldn’t have been a New York Times Best Seller.  You don’t need any economics to enjoy it. All you need is life experience and a good humor when you start to realize your own predictably irrational behavior!

You can find the book here or visit Dan Arieli’s personal site here .

We hope you enjoy this book as much as we did!


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